The “Bleuet de France” in search of a new bloom
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In 1934, 128,000 "bleuets de France" were sold, a record. In the United Kingdom, the poppy symbol is much more present, with 40 million flowers produced last year. Boutique.bleuetdefrance.fr
To mark its centenary, this symbol of solidarity with veterans and victims of war is being reimagined. The goal: to reach a wider and younger audience, like the ever-popular British poppy.
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